Stijn Van De Laar
/    Partner

Stijn is an Amsterdam-based partner with a focus on senior leadership roles within True’s Consumer and Go-to-Market practices.  He works with leading local and international investors and some of Benelux’s most exciting growth companies and established consumer brands undergoing digital transformation.

Prior to joining True, Stijn was partner at Odgers Berndtson where he led the technology practice and delivered a variety of C-suite assignments for PE-backed / public technology, retail and telco businesses.

Fueled by his extensive experience in senior leadership roles at KLM Royal Dutch Airlines, Stijn spearheads digital transformation efforts to enhance customer experiences.  He achieves this by leveraging both operational and strategic insights to attract top talent and drive international growth.

He studied at the University of Utrecht where he gained a master’s degree in organizational psychology.
Building out our Benelux office by helping international organisations with their Benelux leadership hires and regional technology businesses attract talent from more mature markets
Loves outdoors and is a passionate windsurfer
Enjoyed his years living and working in Paris, France
Lives north of Amsterdam with his wife and three amazing kids