Michael Buono
/    Principal

Michael is a member of both True’s Go-to-Market and Energy Transition, Industrial & Climate Tech practices, working with VC and PE backed companies ranging from start-ups to early and late stage companies.

Michael’s background includes working for start-ups and Fortune 100 medical device companies to having started his own sports-centric SaaS based start-up and consulting for others.  Having gained valuable insight into the nuance of venture procurement, he understands the vital importance each hire and the challenge of ‘creating a market’ with a new brand or service.

Michael earned a Bachelor of Arts degree from Villanova University where he also played varsity lacrosse.  He resides right outside of Philadelphia with his wife, JoAnn and four kids Pup, Roman, Grayson and Angus.

Has a three legged dog named Milly
His weekends are filled with coaching and/or going to his kids' games
The NFL Network did a segment on his start-up