True is all about building relationships with the brightest minds and most interesting people.
Juan leads Latin America at True, providing our solutions to companies based in the region and to others that have established or are looking to establish in Latin America.
Prior to joining True, Juan was chief people officer for the fastest company to obtain unicorn status in the region, Clara, and was also part of the expansion to Colombia and Brazil. Previously, he was CHRO of Citibanamex, the largest operation of Citi outside the United States. He was also CHRO of Coca-Cola FEMSA—the largest independent bottler in the Coca-Cola System—for Mexico, Central America and Asia. He started his career as a lawyer in the financial services, aviation and legal practice industries.
Juan obtained a Juris Doctor degree from Pontificia Universidad Javeriana in Colombia and has post-graduate studies in Cornell University, The University of Notre Dame and London School of Economics. He has been a university professor for more than 10 years and is a member of the board for the Mexico Human Resources Association.