True
Desmond O'Brien
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Bio:

Desmond is a partner based in True’s London office.  He joined our international business to help build the food tech sector in Europe, and support the growth of True’s Consumer practice globally.  Desmond has an inventive approach to search and his style is well-suited to high growth businesses.  He is a strong supporter of certified B corporations and is passionate about sustainability in the consumer sector.


He holds a Bachelor of Arts degree in English with a minor in sociology from the University of British Columbia.  He also has a diploma in creative writing from Douglas College and is currently studying climate change at the University of Cambridge - Institute for Sustainability Leadership.

Snapshot:
Profound love of language—rhetoric and metaphor in particular
Successfully started "a wave" in a jam-packed CFL stadium
Lebanese wine enthusiast