Will Bruce
/    Partner, Nordics Lead

William is the lead partner in the Nordic region, a member of the Product, Data & Technology practice, as well as Head of the Investment Professional Practice - International. He is based in True’s Stockholm office and works with technology enabled businesses across Europe, as well as in the regional Nordic & Baltic markets. He leads CEO, Board and senior leadership searches for companies and has particular functional expertise in the product domain. William also has extensive experience in appointing investment, operating and fundraising professionals to leading private equity, growth and venture capital funds.

Prior to True, William worked at Heidrick & Struggles in London and New York as a member of the Private Equity & Venture Capital and CEO & Board practices. William completed a Masters in the History of International Relations at the London School of Economics & Political Science after reading Politics & International Relations at The University of Southampton.

Leads True’s Stockholm office
Focuses on CEO, Board, financial officer, operational executive and technology leadership searches for companies undergoing or preparing for international expansion
Extensive experience hiring investment, operating and fundraising professionals for PE, growth and VC funds
Avid traveller, aspiring chef and awful golfer
Completed Vasaloppet three times. Completed En Svensk Klassiker in 2016.