Will Bruce
/    Partner, co-Head of the Product, Data & Technology International Practice

William is the lead partner in the Nordic region, and co-Head of the Product, Data & Technology, International practice.  He is based in True’s Stockholm office and works with technology enabled businesses across Europe, as well as in the regional Nordic and Baltic markets.

He leads CEO, board and senior leadership searches for companies and has particular functional expertise in the product domain.  William also has extensive experience in appointing investment, operating and fundraising professionals to leading private equity, growth and venture capital funds.

Prior to True, William worked at Heidrick & Struggles in London and New York as a member of the private equity and venture capital and CEO and board practices.  William completed a Master of Art degree in the history of international relations at the London School of Economics and Political Science after reading politics and international relations at The University of Southampton.

Leads True’s Stockholm office
Focuses on CEO, board, financial officer, operational executive and technology leadership searches for companies undergoing or preparing for international expansion
Extensive experience hiring investment, operating and fundraising professionals for PE, growth and VC funds
Avid traveller, aspiring chef and awful golfer
Completed Vasaloppet three times and completed En Svensk Klassiker in 2016