Shella Abe
/    Partner, Beauty, Fashion & Retail; Co-Head of CEO/BOD Practice

Shella is a Partner at True who specializes in conducting CEO and C-suite searches for founders, entrepreneurs and PE/VC investors in the Beauty, Fashion and Retail industries. As this landscape is rapidly shifting, Shella’s main focus is working with dynamic, progressive and best-in-class talent to help propel these companies to the next level.

Shella joined True with 15 years of executive search experience, spending the bulk of her search career at Heidrick & Struggles, initially as a member of the Digital Media, Entertainment & Sports Practice before transitioning to the Retail, Fashion & Luxury Practice. Her professional career began as a Consultant at Deloitte and Touche LLP in the Transfer Pricing Division, where she analyzed and resolved international tax and finance issues faced by multinational corporations.

Shella is a graduate of the University of Chicago where she received her B.A. in Public Policy.

Specializes in C-Suite and Senior-Level placements for public, PE & VC-backed companies
Successfully partners with founders of high-growth companies to build out their senior management teams
Fluent in all things Korean—language, food and beauty products
Developed her love for fashion as a teen, working at her family's clothing boutique on the Upper East Side of NYC
Enjoys live jazz, particularly Bossa Nova