Kristyna Smetanova
/    Partner

Kristyna established and led both the Consumer EMEA and the B2C Go-To-Market EMEA practices from the ground up and fostered a dedicated international consumer community.  Having recently decided to return to a pure Partner role, Kristyna is focused on Beauty, Fashion and Lifestyle and partnering with selected digital platform businesses.

Over the past 15 years Kristyna has built a diverse network of dynamic leaders and her experience in executive search covers different functional areas: General Management, full-stack Marketing (inc New Product Development in Beauty), Digital/eCommerce, Omnichannel Customer Experience, and Commercial. Kristyna has also supported a variety of CEO and Board mandates for PE and VC-backed brands.

Specializes in Board, C-level and VP Go-to-Market roles across the consumer landscape, with a particular passion for beauty, fashion, and lifestyle brands
Brings deep and diverse network of digital, marketing and future CEO leaders as well as board advisors
People and team oriented and loves working in different cultures, including travelling and exploring the world
Former competitive gymnast in the Czech Republic