Kristyna Smetanova
/    Partner, Head of the Go-to-Market International Practice

Kristyna is passionate about the ever changing consumer space and how digital and customer experiences have accelerated the new age of the consumer.

Kristyna leads True’s Consumer International practice which supports the different functional and sub-consumer category leadership requirements across the regions.  She is also the co-Head of True’s Go-to-Market International practice which includes marketing (brand / growth), digital, commercial and general management as businesses scale and expand regionally or internationally.

Kristyna’s track record sits with early, growth and later stage brands that are in need of new board hires, CEO or executives with a go-to-market spike.  Her digital track record also brings value to more traditional organizations in different consumer sectors, who are seeking progressive hybrid digital leaders.

Kristyna has 14 years of executive search experience, with most of her time spent working with founders, business leaders and VC / PE investors in the technology and digital space. 

Specializes in BoD, C-level and VP Go-to-Market roles across the consumer landscape, with a particular passion for beauty, fashion, lifestyle, and new retail
Broad and deep network across both board and senior management
Loves working with people and different cultures, including travelling and exploring the world and new food
Former competitive gymnast from the Czech Republic