Kristyna Smetanova
/    Partner, Head of the Consumer International Practice and co-Head of the Go-to-Market International Practice

Kristyna is Head of True's Consumer International practice and co-Head of True’s Go-to-Market International practice.  She partners with innovative consumer brands that are scaling up and looking to hire experienced general, commercial and marketing leaders to further unlock growth potential.  Her digital track record also brings value to more traditional organizations in different sectors, who are seeking progressive hybrid digital leaders.

Kristyna has over twelve years executive search experience having spent most of her time working with founders, leaders and investors across the global technology and digital space.

Kristyna is passionate about the ever changing consumer space and how digital has accelerated the new age of the customer.

Specializes in BoD, C-level and VP Go-to-Market roles across the consumer landscape, with a particular passion for beauty, fashion, lifestyle, and new retail
Broad and deep network across both board and senior management
Loves working with people and different cultures, including travelling and exploring the world and new food
Former competitive gymnast from the Czech Republic