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Kristyna founded and led both the Consumer EMEA and the B2C Go-To-Market EMEA practices at True Search, as well as fostered a dedicated international consumer community.
She has recently decided to return to a pure partner role, with a continued focus on beauty, luxury / fashion and lifestyle while partnering with select digital platform businesses such as Zalando, InDrive and others.
Kristyna has 15 years of experience in executive search, covering various functional areas such as CEO and board, general management, full-stack marketing (including new product development and innovation in beauty), digital / ecommerce, omnichannel customer experience, and commercial. Most recently, she has partnered with Estee Lauder Companies to fill their EMEA VP, Digital role, Medik8 and Susanne Kaufmann for their respective CEO roles, and Tony’s Chocolonely for their CMO role, among others.
