Kristyna Smetanova
/    Partner

Kristyna founded and led both the Consumer EMEA and the B2C Go-To-Market EMEA practices at True Search, as well as fostered a dedicated international consumer community.

She has recently decided to return to a pure partner role, with a continued focus on beauty, luxury / fashion and lifestyle while partnering with select digital platform businesses such as Zalando, InDrive and others.

Kristyna has 15 years of experience in executive search, covering various functional areas such as CEO and board, general management, full-stack marketing (including new product development and innovation in beauty), digital / ecommerce, omnichannel customer experience, and commercial.  Most recently, she has partnered with Estee Lauder Companies to fill their EMEA VP, Digital role, Medik8 and Susanne Kaufmann for their respective CEO roles, and Tony’s Chocolonely for their CMO role, among others.

Specializes in Board, C-level (plus - 1) roles across the consumer landscape, with a deep passion for beauty, fashion, and lifestyle brands
Brings a diverse network of future leaders and board director / advisors
Highly people, relationships and globally minded—Kristyna enjoys working in different cultures, including travelling the world with her husband
Former competitive gymnast in the Czech Republic