True is all about building relationships with the brightest minds and most interesting people.
Global marketing executive Gail Tifford is a partner in True's Consumer practice. Widely recognized as a trail-blazing executive in the marketing and media industries, Gail brings to True her business expertise and innate ability to connect executives with innovative tech-forward companies.
As chief brand officer of WW International (formerly Weight Watchers) from 2018 through October 2021, Gail led a strategic brand shift and platform evolution from weight loss to holistic wellness. At WW, she oversaw global strategy for marketing, content, creative, eCommerce, customer intelligence and consumer products.
Prior to joining WW, Gail was vice president of media North America and global digital innovation for Unilever and a member of the Unilever global media leadership team. Before joining Unilever, she was vice president of strategic partnerships at Viacom, where she developed multi-platform media and marketing programs for the MTV and VH1 brands.
Gail is co-founder of #SeeHer, an advertising advocacy group for women, and is currently the co-chair of AdWeek’s Diversity, Equity and Inclusion council (DEI). She is a board member of Fossil Group, Open Farm and Daily Harvest, and an advisor to the Child Mind Institute.