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Will Bruce

William is the lead managing director in the Nordic region, and head of the Product, Data & Technology Practice. He is based in True’s Stockholm office and works with technology enabled businesses across Europe, as well as in the regional Nordic and Baltic markets.

He leads CEO, board and senior leadership searches for companies and has particular functional expertise in the product domain. William also has extensive experience in appointing investment, operating and fundraising professionals to leading private equity, growth and venture capital funds.

Prior to True, William worked at Heidrick & Struggles in London and New York as a member of the private equity and venture capital and CEO and board practices.  William completed a Master of Art degree in the history of international relations at the London School of Economics and Political Science after reading politics and international relations at The University of Southampton.

Snapshot

  • Leads True’s Stockholm office
  • Focuses on CEO, board, financial officer, operational executive and technology leadership searches for companies undergoing or preparing for international expansion
  • Extensive experience hiring investment, operating and fundraising professionals for PE, growth and VC funds
  • Avid traveller, aspiring chef and awful golfer

Clients

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The Team

  • Brad Stadler co-CEO & Founder, True and president, true search Haddonfield (HQ)
  • Joe Riggione co-CEO & Founder, True and president, true technologies Haddonfield (HQ)
  • Josh Withers Founder & GM, Platform and North America Search Operations San Francisco
  • Kate Vanek Global Chief Operating Officer & Chief Financial Officer London
  • Sam McGrath GM, EMEA & APAC London
  • Lucinda Duncalfe EVP, True Technologies & GM, Thrive, AboveBoard & Jopwell New York

The Future of Executive Talent