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Kristyna Smetanova

Kristyna takes a leading role within the global Consumer Practice, with a dedicated focus on beauty, fashion, and lifestyle brands. She has recently become a patron of the British Beauty Council.

Additionally, Kristyna partners with the leadership team of digital platforms, such as Zalando, while delivering mandates with other of the world’s most recognisable brands.

As a founding partner of the Consumer EMEA and B2C Go-To-Market EMEA Practices, she is well positioned to advise on both macro and micro industry trends relating to talent. She has cultivated a passionate international consumer community with the goal of serving clients and candidates across various consumer ecosystems, asset classes, and growth ambitions.

Kristyna brings more than 16 years of experience in executive search, covering various functional areas: CEO and board, digital, general management, full-stack marketing, omnichannel, and commercial.

Originally from the Czech Republic, Kristyna lives in London with her husband and a two-year-old golden retriever, Rupert.

Snapshot

  • Specializes in Board, C-level (plus - 1) roles across the consumer landscape, with a deep passion for beauty, fashion, and lifestyle brands
  • Brings a diverse network of future leaders and board director / advisors
  • Highly people, relationships and globally minded—Kristyna enjoys working in different cultures, including travelling the world with her husband
  • Former competitive gymnast in the Czech Republic

Clients

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The Team

  • Brad Stadler co-CEO & Founder, True and president, true search Philadelphia (HQ)
  • Joe Riggione co-CEO & Founder, True and president, true technologies Philadelphia (HQ)
  • Josh Withers Founder & GM, Platform and North America Search Operations San Francisco
  • Kate Vanek Global Chief Operating Officer & Chief Financial Officer London
  • Sam McGrath GM, EMEA & APAC London
  • Lucinda Duncalfe EVP, True Technologies & GM, Thrive, AboveBoard & Jopwell New York

The Future of Executive Talent