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Kristyna Smetanova

Kristyna Smetanova, Executive Search, Managing Director, Candid Photo.

Kristyna takes a leading role within the global Consumer Practice, with a dedicated focus on beauty, fashion, and lifestyle brands. A patron of the British Beauty Council, she is a passionate advocate for innovation and leadership within the evolving consumer landscape.

Known for her intuitive understanding of brand DNA and market dynamics, Kristyna connects transformative talent with businesses shaping the future of consumer culture.

As a founding partner of both the Consumer EMEA and B2C Go-to-Market EMEA Practices, she has built a vibrant international community within the consumer sector, bringing together clients and candidates across diverse ecosystems, asset classes, and stages of growth.

With more than 17 years of executive search experience, Kristyna has guided organizations in appointing leaders across board, CEO, and C-level positions, spanning general management and omnichannel, full-stack marketing, digital, and commercial functions.

Born in the Czech Republic, she lives in Surrey, the UK, with her husband and their golden retriever, Rupert.

Snapshot

  • Specializes in Board, C-level (plus - 1) roles across the consumer landscape, with a deep passion for beauty, fashion, and lifestyle brands
  • Brings a diverse network of future leaders and board director / advisors
  • Highly people, relationships and globally minded—Kristyna enjoys working in different cultures, including travelling the world with her husband
  • Former competitive gymnast in the Czech Republic

Clients

Back to full team

The Team

  • Brad Stadler, Executive Search, CEO, Founder.
    Brad Stadler co-CEO & Founder, True and president, true search Philadelphia (HQ)
  • Joe Riggione, Executive Search, CEO, Founder.
    Joe Riggione co-CEO & Founder, True and president, true technologies Philadelphia (HQ)
  • Josh Withers, Executive Search.
    Josh Withers Founder & GM, Platform and North America Search Operations San Francisco
  • Kate Vanek, Executive Search, COO.
    Kate Vanek Global Chief Operating Officer & Chief Financial Officer London
  • Sam McGrath, Executive Search.
    Sam McGrath GM, EMEA & APAC London
  • Lucinda Duncalfe, True Technologies.
    Lucinda Duncalfe EVP, True Technologies & GM, Thrive, AboveBoard & Jopwell New York

The Future of Executive Talent