we do things a little bit differently around here
We place a premium on transparency—with our clients and each other—because the strength of our people powers everything we do.
Working here is special. We think about what's best for the greater good, are vested in each other's success, and extend professional courtesy.
We're pretty down to earth and we like it that way. We work with nice people, we collaborate constantly, and there is no hidden agenda.
Innovation is embedded in our culture. We believe in finding creative solutions, taking risks, and learning from the outcomes.
We work hard and recharge hard. We are serious about work, but don’t take ourselves too seriously.
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David Ives
/    Partner, co-Head of Go-to-Market Practice

David comes to True with an extensive background as a C-level executive, having been a CRO in Marketing and Financial Technology industries for the last 12 years. Formerly with NewsCred, a VC-backed SaaS company, he led the Revenue team from 9 to 90 people over two and a half years and participated in three rounds of successful financing totaling $90 million. Prior to NewsCred, David was based out of San Diego as the CRO of IDAnalytics, which was later acquired by LifeLock, and was with LifeLock during their IPO. His previous years were in sales management for FinTech companies including Dealogic, Multex and Thomson Reuters.

David lives in Connecticut with his wife, Kelly, and three children, Owen, Lyla and Ryan. While a very busy parent, he enjoys playing golf and hockey.

20+ years in FinTech & Marketing Technology
Formerly CRO at NewsCred & IDAnalytics
Extensive CRO experience in venture-backed tech firms, serving on executive committees and direct dealings with board of directors
Lives in Connecticut with his wife and three children
Hobbies include playing golf and hockey, and now the busy parenting life.