Based in Dubai, Alex has extensive experience in more than 100 destination real estate placemaking and destination marketing projects. He defines the approach to his professional life by momentum, energy and reinvention.
He founded his own boutique management firm, Andarakis, in 2010 that focuses on the triple objective to ‘inspire, propel and partner’ with clients across the region. Alex combines the rigor of a seasoned CEO with the creativity of a CMO based on his foundation of senior leadership roles with Unilever, Aujan Coca-Cola, Emaar Properties and Omniyat. Additionally, Alex has played a key role in driving lifestyle transformation initiatives for leading UAE based entities, including Emaar.
