“[For] businesses where growth expectations often outpace infrastructure, the buck truly stops with the CEO. The pressure is immense, and the margin for error is razor thin.”
Shella Abe and Kristyna Smetanova, Managing Directors of True’s Consumer Practice, spoke to Beauty Independent on why boards are prioritizing the “plus one” CEO profile: leaders who can bridge the gap between best-in-class brand heritage and the technical grit required to drive rapid value creation in growth-stage beauty and wellness environments.
Read the full article on Beauty Independent.