Press Release
True Announces Samara Freschman’s Return as Partner
Published February 27, 2024

Haddonfield, NJ- February 27, 2024True, the only tech and data-first global talent platform, announced today that Samara Freschman has rejoined True Search as a partner, to share her private and growth equity expertise with clients of the Software & Enterprise Tech, CEO & Board, and Sales, Marketing & Customer Success practices.  Samara started in executive search during the early days of True where she was a Principal in the Sales, Marketing & Customer Success practice leading efforts across CRO, CMO, CCO, and VP-level searches.

“We are so excited that Samara has decided to return to True,” said Pat Haggerty, co-founder, partner and co-head of True’s Software & Enterprise Tech practice.  “She grew into an elite executive recruiter here and excelled with us.  Now she is returning with the ‘other side of the coin’ experience as an operator, which will benefit the practices immensely.”

Samara will work with growth, private equity, and venture-backed businesses as they seek to hire their next CEO, board member and other executives.  She brings expertise in horizontal and vertical SaaS, marketplaces, supply chain, technology-enabled services, and data analytics platforms.

“Having first joined True in early 2018 and then becoming a client in late 2020, the firm has remained a consistent and trusted partner of mine, personally and professionally, “ said Samara.  “True’s collaborative search approach and industry relationships are exemplary.  I’m delighted to boomerang back and partner again with my former mentors, coaches, and colleagues to deepen my expertise and relationships in the growth equity and private equity landscape.”

Samara was previously the head of talent at Susquehanna Growth Equity, where she built their talent function from the ground up, implementing best-in-class search processes that enabled the portfolio to hire 130+ executives during her three-year tenure.   She also spearheaded efforts to scale their talent network, retain A+ talent, and accelerate leadership development across the portfolio.  Samara lives in the suburbs of Philadelphia with her husband, son, and two Labrador retrievers.  


True is the world's only tech and data-first talent management platform. The sixth largest in its industry, True leverages 10+ years worth of proprietary data, market insights, and talent lifecycle expertise, to help companies make high-impact talent decisions quickly.  True's unmatched products and services include True Search (retained executive search), TrueBridge (advisory, interim, and fractional executive placement), Thrive (Talent CRM software), SearchEssentials (tech-enabled hiring services), AboveBoard (inclusive executive career community), and Jopwell (leading diversity tech platform for early-mid career professionals).  True also backs promising companies through its investment brands True Equity and Vera Equity.

Sarah Mikhailova / VP, Communications