commercial expertise

Our team consists of commercial and functional specialists committed to delivering exceptional service.  Our clients are private and public B2B and B2C companies, venture capital and private equity firms, and organizations seeking growth and transformation through technology.

  • Beauty & Personal Care
  • Fashion & Retail+
  • Food & Beverage
  • Games, Entertainment, Media & Sports
  • Lifestyle
  • Tech Platforms
  • Travel, Leisure & Hospitality
  • Wellness

Consumer companies are in an era of transformation.  Today's most successful brands understand that modern professionals require a unique blend of functional expertise with an eye toward innovation.  Our consumer team specializes in connecting these progressive thinkers with companies driving to stay ahead.


Education—and the technology that supports it—is rapidly evolving, making forward-thinking executives the top priority for companies seeking to accelerate edtech in a changing world.  True’s history with market leading companies such as Duolingo, Powerschool, Abl positions us well to meet the new technology-related needs of the education ecosystem.

From start-ups to established companies, True has partnered with global VC, PE, and public organizations across all functional areas to help build best-in-class teams.  Our Edtech team has completed 100+ placements and is comprised of seasoned executive search professionals with deep connections to the competitive talent pool and a passion for education technology. 

Energy Transition, Industrial & Climate Tech
  • AgTech
  • AI/Robotics/Data Science
  • ClimaTech/Decarbonization
  • Consumer Goods/FoodTech
  • Energy
  • Fund Management
  • Industrial
  • Mobility
  • Water

Our Energy Transition, Industrial & Climate Tech practice serves to create a greener, more sustainable future through supporting the growth of climate technology.  This incredible, mission-driven team partners with companies in climate technology and sustainability.  We know that together we can make an even bigger impact.

Financial Services
  • Fintech, Banking & Payments
  • Investment Professional
  • Firm Services
  • Real Estate & PropTech
  • Insurance & InsurTech

Financial services is going through massive disruption in all areas, and True's Fintech & Financial Services practice is driving change in the industry.  Our clients require revolutionary thinking and perspective on how to grow and organize their executives and other strategic talent.  We take a holistic approach to search—focusing on the convergence of functional specialists and industry experts who can push innovation forward.

Games, Entertainment, Media & Sports
  • Games
  • Streaming
  • Advertising & Rights Management
  • Publishing & Distribution
  • Live Entertainment
  • Esports
  • Social Platforms
  • Emerging Tech

Our Games, Entertainment, Media & Sports practice team is comprised of seasoned executive search and industry professionals, with deep connections to the competitive talent pool.

We are passionate about the industry and understand first-hand the interplay between different sectors and themes.  We have many years’ experience partnering with the most successful players in the sector to build leadership teams across multiple functions.

  • HCIT and Services
  • Digital Health
  • Value-based care
  • Consumer Health

True’s Healthcare practice is uniquely positioned to find talented candidates to transform organizations whose work drives the industry forward.  Our work with entrepreneurs, executives teams and investors at all stages of growth hinges on our ability to find both specialized Healthcare talent and “outside in” candidates who bring new perspectives to help solve old problems.  We work with the entirety of the firm's deep functional and commercial relationships across enterprise and consumer markets, including our Life Sciences practice.  This holistic approach to executive search—focusing on the convergence of functional specialists and industry experts, has guided our practice from the beginning and will be core to how we operate as we continue to grow.

Life Sciences
  • Biotechnology
  • Pharmaceuticals
  • Diagnostics
  • Digital Therapeutics
  • Medical Devices

We have an unyielding passion for building leadership teams that drive critical discovery and development in the life sciences. With deep expertise in every phase of development—from identification of a target, tool or technology, to clinical and commercial inflection points—True's Life Science practice brings a nuanced perspective to critical functions across diverse therapeutic platforms.  Patient pivotal pipelines and products require an investment of time, focus and partnership; so does building your leadership team.  Our commitment to scientific excellence and innovation in search drives us to do just that.


Our Security practice operates exclusively within the security domain for every leadership and strategic function in the business, connecting companies with proven, growth-oriented security executives.  We partner with a wide range of clients including early stage venture, later stage growth, PE-backed and public companies.  The sector is continuously evolving, and we are always looking for ways to stay a step ahead.

Software & Enterprise Tech

Today’s B2B companies face competition on many fronts—incumbents, established companies moving into new areas, international players and of course from the start-up ecosystem.  Not only do we have a global perspective across all of these categories, we also understand the nuanced needs at various stages in a company's life cycle as technology continues to shape and redefine the world.

Our talent networks span the B2B tech ecosystem and we enjoy partnering with great companies on the forefront of change and innovation.