“Marketers are a tremendous asset. They have a knack for seeing around the corners, recognizing patterns, and being able to read the room. There are things that marketers do inherently that nobody else in the C-suite is doing.”
Board members with marketing experience are increasingly valuable as organizations prioritize brand reputation as a key differentiator.
Gail Tifford, managing director at True Search, shares the strengths that marketers bring to the boardroom.