Digital Fashion: Seizing the Market Opportunity in 2023 & Beyond is a comprehensive report dedicated to the dynamic world of digital fashion.
Through interviews with BFC patrons, designers, international brands, and innovators, this report provides an action plan for businesses looking to enter this space.
We asked all our contributors what advice they would offer up-and-coming brands considering building their first digital offering. Five key themes emerged:
Emerging digital prototyping and design tools improve the sustainability, efficiency and quality of physical production and free designers to think beyond the limits of the physical world.
Digital fashion offers a space for experimentation with relatively low barriers of entry and low risk. Stay agile, assess resonance, adjust, and adapt your strategy accordingly. There is no playbook, no right or wrong answer: Find out what works for you!
Learn about the various virtual environments and the communities that frequent them. You will be able to build better, more loyal brand followings and an engaged digital community by designing with native creators and keeping the capabilities of these specific platforms in mind.
Use the disintermediated relationship between creator and consumer that digital fashion provides to crowdsource ideas from your communities for design, merchandising and branding decisions. Give your communities the ability to make decisions on what is produced and when.
See digital fashion as a future revenue driver for your business. Partner with, hire and upskill talent in order to capture this opportunity. Build your capabilities to capture and utilise the data and insights on your customer base that the medium provides.