Jennifer DeCastro, True Search
True Search partner Jennifer DeCastro works with companies at the crossroads of entertainment and technology. DeCastro, who spent more than 11 years at executive-search giant Korn Ferry before joining True, helps legacy-media companies, such as Discovery, find leaders who can shake up their organizations and diversify their businesses through apps, streaming services, or other technology.
Oftentimes, her searches take her outside of the media world, sourcing talent from sectors like financial technology or tech giants like Google. DeCastro also leads senior-level searches for the kinds of private-equity and venture-backed media and content companies that are rising up to disrupt the legacy players. They include streaming, gaming, entertainment, and health and wellness companies.
Recently, businesses from all sectors have been hungry for top-level talent with content expertise, which can present opportunities for recently laid off talent from traditional media companies, DeCastro said.
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