PHILADELPHIA, PA. APRIL 9, 2025—True, the only tech and data-first global executive talent platform, today announced their patronage with the British Beauty Council. With a strong track record of working with innovative beauty brands, True’s global Consumer Practice is well positioned to foster new connections within the Council’s network, paving the way for meaningful collaborations and industry growth.
“It’s very exciting for True to become a patron of the British Beauty Council,” said Kristyna Smetanova, Managing Director. “We share a passion for supporting a thriving beauty ecosystem, and we look forward to working together on what we do best—connecting top companies with outstanding executive talent!”
Since its formation, True’s Consumer Practice has grown into a leading force in the global industry. Over the past decade, True has partnered with some of the most innovative and disruptive independent beauty brands across all asset classes to place progressive executive leaders. With global expertise, the practice seamlessly supports clients across borders, ensuring the right leaders are appointed regardless of geographic location.
“We are delighted that True is joining the Council as a Patron. Career development and the nurturing of beauty’s unique talent are key focuses for the Council, which aligns well to the work that True is doing at executive level,” said Millie Kendall O.B.E., CEO of the British Beauty Council. “As part of our ongoing initiative, ‘A Beauty Industry That Looks Like You’, we are working with stakeholders to ensure accessibility to C-suite roles is increased for those from under-represented groups, which True will undoubtedly play into as part of our ongoing collaboration.”
ABOUT TRUE
True is a global talent management platform renowned for executive search excellence. The sixth largest in its industry, True leverages 10+ years of industry data, market insights, and talent lifecycle expertise to help companies make high-impact talent decisions quickly. Products and services include True Search (retained executive search), TrueBridge (advisory, interim, and fractional executive placement), Thrive (Talent CRM software), True Advance (coaching and assessment), SearchEssentials (tech-enabled hiring services), and AboveBoard (inclusive executive community). True also backs promising companies through investment brands True Equity and Vera Equity.
Jillian Ruggieri / Senior Lead, Communications
jillian.ruggieri@trueplatform.com