BeautyInc by WWD
Shella Abe Talks to WWD About the Capabilities That Will Be Key to Thriving in the Forever Changed World, Post the COVID Pandemic
Published June 27, 2020

Everyone is taking a proactive approach to reorganization.  Budgets are shifting to continue to strengthen e-commerce and online. These omni brands—before, everyone was trying to innovate, but now they’re forced to. Everyone is ramping up their digital commerce and capabilities.

Shella Abe, co-head of the CEO/Board practice and Beauty, Fashion and Retail expert