Press Release
Former CMO and Private Equity Operating Partner Lou Jordano Joins True’s Software & Enterprise Tech Practice
Published April 30, 2024

BOSTON - April 30, 2024—True, the only tech and data-first global talent platform, announced today that Lou Jordano has joined True Search as a partner in True’s Software & Enterprise Tech practice.  Lou brings a deep appreciation for value creation to the practice, having served as a chief marketing officer multiple times as well as an Operating Partner for a growth equity firm.

“Lou appreciates how great talent can ignite growth at every level of an organization,” said Pat Haggerty, founder and co-head of True’s Software & Enterprise Tech practice.  “His deep operational experience and genuine passion for building world-class teams sync with True’s mission; we're thrilled to welcome him aboard.”

Lou joins True with over 20 years of operating experience and a proven track record of building high-performance teams in companies large and small, both publicly traded and privately financed.  Having managed at global scale in large enterprises as well as in several growth-stage businesses, Lou is expert at driving company growth by matching talent to asset class, while instilling a culture of analytic rigor.

Prior to joining True’s Software & Enterprise Tech practice, Lou was an Operating Partner at Level Equity, where he accelerated the growth of portfolio companies in part by helping them hire top GTM talent. Previously, Lou was a serial CMO specializing in B2B SaaS businesses.  Earlier in his career, Lou worked for global enterprises, and prior to that, was a founding member of both Accenture’s SAP practice as well as Sapient’s business strategy group.  Having begun his career as a teacher, Lou learned early how to assess individuals’ talents to help them realize their potential.

"As an operator with 20+ years’ experience, I appreciate how the right leader can unlock growth at an individual, team, and company level,” said Lou.  “I'm genuinely excited to partner with clients to help them engage exceptional talent using True’s innovative approach to executive search.”

Based out of True’s Boston office, Lou lives in nearby Cambridge, MA, where he enjoys running along the Charles River, reading presidential biographies, and spending as much time as possible with his wife and daughter.


True is the world's only tech and data-first talent management platform.  The sixth largest in its industry, True leverages 10+ years worth of proprietary data, market insights, and talent lifecycle expertise, to help companies make high-impact talent decisions quickly.  True's unmatched products and services include True Search (retained executive search), TrueBridge (advisory, interim, and fractional executive placement), Thrive (Talent CRM software), True Advance (coaching and assessment), SearchEssentials (tech-enabled hiring services), AboveBoard (inclusive executive career community), and Jopwell (leading diversity tech platform for early-mid career professionals).  True also backs promising companies through its investment brands True Equity and Vera Equity.

Sarah Mikhailova / VP, Communications