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Luis is a partner in True's global Consumer practice with expertise in placements of chief marketing, branding and digital officers, as well as CEO/board, president and general management roles within Fortune 100, PE-backed and VC-consumer companies. With a deep understanding of the evolution of marketing, technology and consumer engagement, he focuses on best-in-class marketing talent across industries and works closely with clients to evaluate and build out modern, digital and technology driven organizations.
Prior to joining True, Luis was a partner at Heidrick & Struggles in their global consumer and digital practice, where he worked with a diverse portfolio of clients and made key placements at California Pizza Kitchen, Citi, Estee Lauder, Home Depot, Nordstrom, 2K Interactive and Walmart.
Before transitioning into executive recruiting, Luis was president and CEO of TBWA\ Los Angeles, where he drove award winning marketing campaigns for clients that included Airbnb, Nissan, adidas, Netflix, MillerCoors, Twitter and Gatorade. Luis was also the international managing director of the bespoke agency for Apple, and was responsible for opening offices in Shanghai, Sydney, Tokyo and Seoul, while overseeing advertising across 14 countries. He spent ten years in Japan, working across APAC as the chief operating officer of TBWA\Hakuhodo one of the most recognized international agencies.