we do things a little bit differently around here
We place a premium on transparency—with our clients and each other—because the strength of our people powers everything we do.
Working here is special. We think about what's best for the greater good, are vested in each other's success, and extend professional courtesy.
We're pretty down to earth and we like it that way. We work with nice people, we collaborate constantly, and there is no hidden agenda.
Innovation is embedded in our culture. We believe in finding creative solutions, taking risks, and learning from the outcomes.
We work hard and recharge hard. We are serious about work, but don’t take ourselves too seriously.
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True is all about building relationships with the brightest minds and most interesting people. Let's talk.

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Inbal Arieli
/    Co-CEO, Synthesis

Inbal is a tech entrepreneur with proven experience leading senior teams both in the private sector and as former Lieutenant in an elite tech unit of the Israel Defense Forces. In her military career, she served as Head of Faculty at the 8200 Intelligence Officers’ School where she trained the next generation of Intelligence officers.

Following her military service, and for the past two decades, Inbal has worked with Israel’s most successful serial entrepreneurs and investors. She served in several start-ups and leading hi-tech companies as General Counsel and held other executive roles related to finance and human resources. Moreover, she has founded companies of her own, always focusing on the human factor.

Fascinated by the Israeli hi-tech landscape, Inbal founded a series of programs for top innovators and entrepreneurs, including Israel’s first start-up accelerator. As a result of her significant role in the flourishing Israeli hi-tech sector, Inbal was featured as one of the 100 Most Influential people in Israeli hi-tech and as one of the 100-tech- business-women- speakers in the world.

Inbal has Bachelor’s degrees in Economics (B.Sc.) and in Law (LL.B). She also holds an MBA with a specialization in Entrepreneurship and Strategy, all from Tel Aviv University. Her first book, “Chutzpah: Why Israel is a Hub of Innovation and Entrepreneurship” will be published in 2019.