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Ilay is a marketing and product expert with years of experience founding and working in technology startups. He has been designing and creating digital and technological products for over 20 years. This has also given him extensive experience in go-to-market strategies and in product launches.
As an entrepreneur, his background in law helped him bring an analytical, multidisciplinary approach to marketing and business strategies - skills he has used in all his subsequent endeavors. He combines this with a strong technical background and computer programming skills.
Ilay especially enjoys his work at Synthesis because it allows him to move between technology development, operations, strategy, and marketing to have the most impact.
Ilay’s mandatory army service was in the IDF’s Intelligence Corps technological unit.
He graduated with an LLB from the Hebrew University of Jerusalem and was admitted to the Israeli Bar Association.