Chin Yee is True's General Manager of APAC and responsible for scaling the firm's business in the APAC region.
Chin Yee is passionate about growth, people and talent. Prior to joining True, Chin Yee spent more than 10 years as a management consultant, helping large global enterprises with their go-to-market strategies and organizational excellence framework across the comms, SaaS and platform industries.
Chin Yee is a graduate from Macquarie University, Sydney, where she received her bachelor's degree in actuarial studies and bachelor's degree in applied finance. She is fluent in English, Mandarin and Cantonese.
10 years of consulting experience, specializing in CRM, martech, GTM and digital transformation.