Press Release
True Expands Reach to Latin America
Published December 07, 2022

Partner Juan Dominguez is Head of LATAM for True Search

This press release is also translated into Spanish and Portuguese.

MEXICO CITY--()--True, the premiere global platform of innovative talent management products and services, announced today it has expanded to Latin America. As Head of LATAM, Partner Juan Dominguez will lead True’s expansion and introduce True’s modern, data-driven brand of executive search products and services to the region’s rapidly-growing executive talent market.

“True offers clients a people-focused and tech-forward partnership to solve their talent needs,” said Jon Mackey, True co-GM, Americas. “Juan is a natural connector of people and the perfect architect to build new relationships between transformative talent in Latin America, future clients in the region, and global clients with expansion plans.”

Latin American consumer or enterprise companies will benefit from True’s global, tech-first offerings as they undergo digital transformation, evolve their cybersecurity capabilities, or expand their footprint across the region and the world. True differentiates itself with its state-of-the-art platforms, which include Thrive and AboveBoard. Rooted in the global tech ecosystem, True provides its clients with the deepest network of progressive leadership talent across all commercial areas, functions and asset classes.

Juan Dominguez - Head of LATAM for True Search - Mexico City

Juan joins True from Clara, Mexico’s fastest-to-unicorn-status fintech, where as chief people officer he was instrumental in building people capabilities for expansion to Colombia and Brazil. Previously, Juan was CHRO of Citibanamex, the largest operation of Citi outside the United States. He was also CHRO of Coca-Cola FEMSA in Mexico, Central America and Asia. He started his career as a lawyer in the financial services, aviation and legal industries.

Juan has served the next generation as a university professor for more than 10 years and is a member of the board for the Mexico Human Resources Association. He lives in Mexico City and is fluent in Spanish, Portuguese and English.

“I see True bringing about an evolution of the executive search business. I look forward to introducing candidates and clients to True Search’s collaborative executive recruitment services, real-time talent management software, diversity solutions, and exquisite customer service,” said Juan Dominguez, partner and Head of LATAM. “It is very exciting to be part of an organization where what we do is as important as how we get it done.”

True is a global platform of executive talent management products and services.

True Search
Executive recruitment for board members, c-suite executives, VPs, directors, and other strategic talent. We focus on investment firms, their portfolio companies and public companies seeking transformative growth.

Collaborative, real-time talent relationship management software and information services for search firms, in-house recruiters, and VC/PE firms looking to make better hiring decisions.

Executive recruitment business connecting experienced executives to fractional, interim and advisory roles at high-growth companies.

A diversity-focused platform bringing more women and executives of color to leadership roles. AboveBoard’s members get unique visibility to executive roles while companies get access to qualified candidates.

A multi-layered approach to executive assessments to evaluate leadership capability and potential across top talent.

True Equity
As a value-added talent partner, True Equity makes direct investments to venture capital and growth equity companies alongside premier investors.

Vera is a family of investment funds that backs entrepreneurs dedicated to changing our collective future through technology at the pre-seed, seed, early, and late stages.


Sarah Mikhailova / VP, Communications

This press release is also translated into Spanish and Portuguese.